Wacoal America Inc
Designer, manufacturer and marketer of intimate apparel under its own brand name, as well as DKNY Underwear and Donna Karan Intimates. Distribution is through upscale US retailers including Bloomingdales, Dillard’s, Lord & Taylor, Macy’s, Neiman Marcus, Nordstrom, and Saks Fifth Avenue, as well as big-name UK retailers such as Brown Thomas, Fenwicks, and Harrods.
Wacoal America is a company that cares about its customers, a company with a conscience. In 1999, Wacoal launched an Awareness Bra campaign in conjunction with the Susan G. Komen Breast Cancer Foundation. Wacoal implemented aggressive public relations and marketing program to increase public awareness and to promote breast cancer education to women nationwide. The company utilized its entire workforce to send the message that education can save a life. The Awareness Bra is designed to serve as an at home health reminder for women. Clearly marked with the breast cancer awareness ribbon logo, the bra is easy to identify in ones wardrobe. Its hangtag also displays this logo and contains vital information on how to administer a self-exam including a diagram.
PriceDesigner, Bridge, Better
ApparelIntimates & Underwear, Intimates & Underwear
1 Wacoal Plaza
Lyndhurst, NJ US