Von Dutch Originals

As Owner/CEO of Von Dutch Originals, Tonny Sorensen is a true visionary. Sorensens unique approach to marketing has redefined the art of product placement for media, celebrities, movies and magazines. Under Sorensens leadership, Von Dutch Originals has become a leading American fashion label with a rock-and-roll attitude rooted in Kustom Kulture.

After investing in the company in 2000, Sorensen rapidly grew the business. The company now creates t-shirts, hats, accessories and more for its lines of men and womens products. In addition, Von Dutch Originals has successfully crossed over into a variety of other product offerings by licensing the Von Dutch name to a line of childrens wear, footwear, a jewelry line, a kustom motorcycle company, and even a die-cast miniatures toy line.

Sorensens goal is to make Von Dutch Originals the premiere lifestyle brand, so more licensing opportunities are a certainty in the near future. Sorensen stresses authenticity to the Kustom Kulture tradition. This high-octane lifestyle embodies a gritty creativity, hip nostalgia and a reverence for the road. Kustom Kulture is an artistic celebration and exploration of Americas car and motorcycle underground that was popularized in 1950s-60s.


From the corridors of Copenhagen advertising agencies to spearheading international marketing projects for major European media, Niels Juul has for the last 15 years been in charge of setting up sales channels and distribution networks worldwide.

Within leading luxury fashion eyewear companies Juul has operated out-of-bases in Los Angeles, Sydney, London and Paris. His valuable in-depth and hands-on knowledge about the finer mechanisms of worldwide markets will provide Von Dutch with the tools needed to reach its international ambitions.

His mission is to build a worldwide network of committed distributors and subsidiaries, who will make a dedicated contribution in establishing a global brand - the Von Dutch way!


Womens, Mens





819 North La Brea

Los Angeles, CA US

Main 323.651.5800

Fax 323.651.4525