Brazilian-born Tufi Duek main clothing line is Forum, one of the best known jeanswear label in his home country. Launched 20 years ago, the label is known for its high quality denim and more fashionable night dresses. When Tufi Duek launched his second line Triton which is targeted for the young and preppy customer, he decided to change Forum from the pop culture icon it had become to exploring a true Brazilian identity, where sensuality plays a strong role. Its carefully produced collections are odes to the country’s femininity. Forum has also been crucial to the development of image design of fashion labels in Brazil by investing in international quality campaigns and catalogs, through a six-year partnership with art director Giovanni Bianco.
993 Rua Oscar Freire Jardim Paulista
Sao Paulo, BR