Target Corporation

Target stores are at the center of Target Corporation’s retail empire. Formerly Dayton Hudson, Target Corporation operates 1,300-plus stores in three formats: Target, a discount chain with more than 975 stores; Mervyn’s California midrange department stores, found mainly in the Midwest and West; and Marshall Field’s upscale department stores in the Midwest. Target and its cousins, including SuperTarget and Target Greatland, account for about 80% of Target Corporation’s sales and have carved out a niche by offering more upscale merchandise than rivals Wal-Mart and Kmart. Target Corporation also owns catalog retailer Rivertown Trading and apparel supplier Associated Merchandising.

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