Swimwear Association of Florida

The Swimwear Association of Florida offers retailers the opportunity to discover new resources, meet and network with industry representatives and manufacturers and attend the most impressive fashion show of the season.

With over 20 years of experience, The Swimwear Association of Florida has become recognized as the leader in swimwear exhibitions worldwide.

The Swimwear Association of Florida and SWIM presents two shows annually, Early Cruise and Cruise. The Early Cruise show, held in February, enables retailers and manufacturers to meet in a more relaxed atmosphere to conduct business. The Cruise Show, held in July, is the largest of its kind in the world. It attracts over 2000 buyers representing 1000 stores from 37 states and 39 countries.

A group of swimwear sales representatives in Miami with a vision to create a comprehensive tradeshow for the swimwear industry, formed the Swimwear Association of Florida “SAF” in 1982. Since that time, SAF has grown to produce the Miami event as a platform for the sales and marketing of its members to an international audience.


Beach & Swimwear


Accessories, Apparel



8900 S W 117th Ave, C205

Miami, FL US

Main 305.596.7889

Fax 305.596.7713