Sweetface Fashions Jlo

Jennifer Lopez has always incorporated her sense of style into every aspect of her life. In 2001, Jennifer fulfilled one of her greatest fantasies when she launched her signature collection of sportswear, JLO by Jennifer Lopez. Jennifer Lopez started the trend of celebrity fashion brands and has made her sense of style and fashion available to women throughout the world.”I’ve always had great respect for fashion icons and their impact on society. I’m working to fulfill my vision of creating a brand that incorporates every aspect of my life,” said Jennifer Lopez. “I am in the fashion business to create a brand that will have an effect on the women’s marketplace.”In April 2001, Jennifer Lopez joined forces with Andy Hilfiger to form the JLO brand holding company, Sweetface Fashion Company. Under the Sweetface umbrella, Jennifer and Andy have created a complete lifestyle brand with 11 different product categories and including Girls, Swimwear, Fragrances (Glow by JLO, Still Jennifer Lopez, Body Glow by JLO, Miami Glow), Eyewear, Jewelry, Hats, Gloves, and Scarves, Outerwear, Handbags, Lingerie, Watches and Footwear. In July 2002, Sweetface began international distribution to Canada and Central America and in June 2004, Sweetface partnered with Crocus International to open the first JLO boutique in the Crocus Mall in Russia. In February 2005, at Olympus Fashion Week in NYC, Jennifer Lopez and Andy Hilfiger showcased their JLO and Sweetface collections for Fall/Holiday 05. Following the response they received during Fashion Week, the new women’s contemporary brand, Sweetface, was shown to retailers in June and will hit stores in October of this year.


Petites, Missy, Junior, Girl


Children, Womens




Beach & Swimwear, Dresses



80 Enterprise Avenue

Secaucus, NJ US

Main 866.535.1796

Fax 201.617.8686