Serfontaine was founded in 1995 by Mik Serfontaine. After attending design school, he opened a shop in Venice, California. The influence of the Los Angeles music scene combined with his passion for vintage denim led to Serfontaine’s “Easy Rider” jean in 1997.
The “Easy Rider” was embraced by the burgeoning West Coast denim movement of late 2000, making Mik a star. As celebrities land publications usted after the coveted jean, Serfontaine was officially born.
ApparelSportswear, Jeans & Denim, Jeans & Denim, Maternity
1720 East Holly Avenue
El Segundo, CA US