Sassybax

Sassybax smoothes a womans silhouette, eliminates the possibility of bra bulge and provides exceptional comfort as it slims the back and torso.Sassybax vows to create only useful, solution-based apparel that women with real bodies can enjoy.

Located in southern California, Sassybax initially targeted specific high-end retailers that cater to its customer profile and brand image. Within one month, it landed the Neiman Marcus account, and by the first year’s end, 300 high-end specialty stores in primary markets. Successful sell-through of the flagship line at stores and online led to the introduction of new styles and additional channels of distribution in 2005.

Related Topics

Intimate Apparel Trends Intimate Apparel Market Research Intimate Apparel Retail Buyers

• Website