Rock Your Baby

Started by 2 sisters in 2002, Rock Your Baby started after one of their sons was born and they noticed that none of the babywear then currently available really reflected their sensibilities as young, inner city, rock n roll loving mothers, or the aspirations they had for their children. So then they decided to start making their own! They wanted the clothes to have a distinct pop flavour which would reflect what they thought was funny, kind of cool, and also to allow their children to actively participate in the excitement and fun of the fast-paced, referential culture they had been born into!

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