Reebok International Ltd

At the core of the Reebok brand is the affirmation of the uniqueness of all people. Our strategic focus to become a consumer-driven brand reflects this emphasis on individuality. Through our brand positioning (Celebrate Individuality in Sport and life), we empower individual achievement by supporting athletes and consumers to realize their unique dreams and goals. To best address distinct consumer groups and to balance our business, we have segmented Reebok into three brand units: Reebok, Reebok-CCM Hockey and Rockport. Reebok is now a subsidiary of Adidas Group.

• Website