The lifeline design of Faith, Hope, and Love is inspired by the leap of faith Carolyn Jones, CEO and Founder, experienced during the last days of her mother, Mrs. Jean James life. Mrs. James, who battled with breast cancer, gave her daughter the inspiration to leave her corporate occupation and embark on a journey to find what would give her true happiness. In homage to her mother, Carolyn Jones created the name PRVCY as her brand from a conversation she had with her mother wanting more privacy from her hospital gown.
The lifeline design tells the story of complacency in Carolyn’s professional life to the tragedy of losing her mother to breast cancer, only to triumph through listening to the words of her mother to find a career with passion.
ApparelJeans & Denim
1191 Magnolia Avenue D418
Corona, CA US