Patagonia

Patagonia is at the peak of outdoor apparel marketing, selling rugged clothing and accessories to mountain climbers, skiers, and other extreme sports lovers and environmentalists willing to pay extra for the product behind the brand name. Besides the well-known Patagonia (outdoor gear and apparel), the company also produces gear under the names Lotus Designs (paddling gear), Water Girl (women’s sportswear), and Great Pacific Iron Works (outdoor gear and apparel retailer). It sells its clothes, gear, accessories, and luggage through specialty retailers, a catalog, a Web site, and its own stores. Patagonia is owned by Lost Arrow Corporation.

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