We love jeans, a passion we share with everyone who mourns a pair of worn out jeans as a close friend. Jeans share the same soul and attitude as music. The inspiration springs from the same dreams. As a true jeans brand we are not looking for the short-term trends. The inspiration is far from glamour and catwalks. The collection is tight, like a rock band, reflecting the feeling of everyday life.
Design goes beyond creating just a product that serves to fulfill a need or a function. The philosophy of Nudie jeans is to become part of your dreams. Jeans have a natural built-in dream and attitude.
Nudie will stay true to jeans and all about jeans.
Nudie is the naked truth about denim. Denim has the ability to age beautifully formed by its user into a second skin, naked and personal. The longer it lives the more character it gets. The indigo is a living color that fades and gives the denim its character. The more you wear your jeans the more beautiful they get. Jeans are more than just a piece of clothing.
As a true jeans brand, they claim they are not looking for the short-term trends.With no flash advertising campaigns, Nudie have built a very strong underground following and are rated as amongst the best jeans available by denim lovers the world over.
They might not have the heritage and history of the original American denim brands, but what they do have is strong priniciples of using the finest denim available, no sweatshop labour (production is based in Italy) and a firm belief that a good pair of jeans will outlast the whims of fashion.
“We think that these are some of the best jeans we’ve come across, the detailing and the quality speak for themselves.”
ApparelJeans & Denim, Jeans & Denim
Södra Larmgatan 14 S-411 16 Göteborg
Toll Free +4631609390