NPD Group, The

The NPD Group, founded in 1967, is the leading global provider of consumer and retail market research information for a wide range of industries. We provide critical consumer behavior and point-of-sale (POS) information and industry expertise across more industries than any other market research company.

The NPD Group delivers essential market information for better business decisions. As specialists in consumer purchasing and behavior, we conduct research both online and offline, using consumer panels and point-of-sale tracking. Our information gives more than 700 clients - some of the world’s most successful marketers - unprecedented insight into their customers and their markets.

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