Prada, owned by I Pellettieri d’Italia (aka Prada), sells upscale apparel, shoes, and accessories for men and women, as well as its less-pricey Miu Miu apparel line. Prada operates about 250 stores in 65 countries.
Miuccia Pradas grandfather founded the family luxury leather goods company in Milan in 1913. In 1978, at the age of 28, Miuccia reluctantly assumed the reins of the business from her mother, after completing a PhD in Political Science and briefly training as an actress. In 1985, she designed a new line of black, unlabelled, hard-wearing, finely-woven nylon handbags that immediately became must-haves for the fashion cognoscenti. With retail prices starting at around 250, a bootlegging industry quickly sprang up, making the authentic articles even more desirable. More importantly, Prada bags were established as the accessory of choice for supermodels and fashion editors.
Prada launched her eponymous ready-to-wear collection for autumn/winter 89 to critical acclaim. The plain, almost austere lines of her designs provided a stark contrast to the overtly sensual designs of other labels of the time. One admiring fashion journalist described Pradas clothes as “uniforms for the slightly disenfranchised”. In 1992, she debuted the less expensive Miu Miu (Miuccias nickname) “bridge label”, inspired by her personal wardrobe of earthier, hippyish garments in natural fabrics and colours. Clean and stylish designs, fine materials and exquisite craftsmanship conspired to win Prada a Council of Fashion Designers of America International Award in 1993. In 1994, she showed in New York for the first time, opening her London boutique in the same year. She soon returned to Milan, where she now shows for Prada and Miu Miu twice a year.
2 Via Andrea Maffei
Toll Free 39276001426