Here’s how it all started: We were sitting around talking about the pesky problem of the lost sock. You know, the one the dryer always eats? We thought, Why do we have to wear matching socks, anyway? Maybe matching is overrated?! It was one of those “aha” moments. We thought why not start a company that sells socks that don’t match on purpose? Why not sell them in odd numbers so even if the dryer eats one, it doesn’t matter. And best of all, if you get three socks that mismatch (but coordinate in fabulously fun ways) then you get three choices for a pair instead of just one. Suddenly socks weren’t just boring socks, but a way to express yourself and be kookily creative.
We originally thought these socks would just appeal to tween girls, but lo and behold, when the socks hit the world, we started to get love letters from 9 year-old girls, 19-year-old teens, 39-year-old moms, and 69-year-old grandmas. That’s when we knew we were really onto something.
Now we’re a full lifestyle brand with products for girls of all ages from books to bedding, PJ’s to pencil pouches and flip flops to furniture. All of our products are designed to be fun, creative, wholesome, innovative and evergreen.
AccessoriesHosiery & Socks
MarketMens, Womens, Children
307 Seventh Avenue Suite 501
New York, NY US