Ksubi (formerly Tsubi) is a youth-oriented Australian clothing label. Originally specialising in highly distressed and treated jeans, the company has since branched out to produce full concept collections, and is one of Australia’s street labels.
Their products are targeted at young consumers and are heavily influenced by the rock music aesthetic.
The success of the label is due largely to the fact that the designs are reactionary to the current trends in fashion. Earlier Tsubi jeans were highly distressed and often torn and this was the fashion with denim at the time. The latest Ksubi line is characterised as slimmer and tapered fitting, drainpipe jeans feature heavily.
ApparelJeans & Denim
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