InGroup Licensing is a full-service licensing company that specializes exclusively in fashion licensing, concentrating on fashion and lifestyle brand extensions. Founded in 1994, the company develops programs that fully integrate the disciplines of marketing, merchandising, advertising and promotion, from researching brand recognition levels and identifying logical product mixes to matching brands to partners, negotiating contracts, and managing business growth. The firm has been voted License Magazine’s “Top 100 To Watch” for its work in the licensing community.
Licensing is a crucial componant in a brand’s growth strategy. When done properly, it opens up new channels to customers that can increase your awareness and your bottom line. Welcome to InGroup Licensing – the leader in complete lifestyle licensing programs. On this site, you can learn about our clients, meet our team, see us in the news, and learn more about the process of licensing and brand growth.
OUR CLIENTS :
#### True Religion Angels Kerch WDNY Monica Botkier North Sails
#### Research Brand Recognition Level
Choosing to grow a brand at the right time is crucial. If it’s too early, the market won’t be ready for it. If it’s too late, there may not be enough time to take it to market at the crest of success. InGroup relies on their strong relationships with retailers, their industry experience, and their extensive network of market-specific consultants to be able to determine when and if a brand is ready to spread its roots.
Determine Best Time for Expansion
After we’ve evaluated your brand’s core competencies, we’ll give you a full list of potential categories to move into. We’ll look at the lifestyles of your core customer, and find how to merge your line into all relevant aspects of their lives.
Identify Brand’s Core Characteristics
There’s an old saying, “The cobbler’s son goes barefoot.” Often, it takes someone outside of the brand to evaluate where its core competencies are; it’s not always as obvious as the numbers on the books. InGroup will look at a variety of factors – market trends and saturation, retailer needs, licensee capabilities – and bring you a timelined licensing program.
Identify Logical Product Mix
After we’ve evaluated your brand’s core characteristics, we’ll give you a full list of potential categories to move into. We’ll look at the lifestyles of your core customer, and find how to merge your - brand and its equity - into all relevant aspects of their lives.
Match Brand to Partners
Your relationship with your licensing partners is crucial. You need to work with someone who shares your brand’s vision and commitment to quality. Much like a marriage, it requires clear communication to deliver a seamless message to your customers. Through years of experience, InGroup knows who does what best, and how to find the best partners for you.
Once we’ve identified the right partners, we work for you to negotiate the best terms. InGroup merges its insight with top attorneys who specialize in licensing. We look at your needs to determine advances, sales guarantees, distribution control, contract length, and a host of other terms. Because of our in-depth work in this process, we are continuously monitoring the terms of contract as we manage the program.
Implement Approval and Reporting Procedures
The approval and reporting procedures are outlined in your contracts. We work with you to develop the style guides and quality control that your licensees will follow. We then work directly with you to develop approval forms and timelines to make sure the right product gets to market on time.
Manage Business Growth
InGroup provides stellar account management. We handle many of the day to day interactions with licensing partners so you can continue to build your core product. As your portfolio of licensees grows, we are there with you looking at the next steps, whether it’s adding international licensees, meeting with retailers to develop in-store footprints, or supporting you at domestic or international trade shows. We are there for you, period.
Aug 05, 2008
INGROUP LICENSING LANDS EXCLUSIVE REP AGREEMENT WITH TOP CANADIAN SPORTSWEAR MANUFACTURER KERSH
InGroup Seeks Global Apparel, Jewelry and Accessory Partners For Leading Brand Directed at Young Contemporary Women
Fashion licensing agency InGroup Licensing today announced it has been named exclusive licensing agent for Kersh, the prominent Canadian fashion label focused on the young contemporary women’s market. In its new role, InGroup will work to bring the Kersh’s international reputation for natural, chic and sexy sportswear to a wide range of young women’s products, from footwear and jewelry to outerwear, intimates, accessories and more.
Kersh captures the spirit of today’s fashion-forward young woman through its collection that includes dresses, skirts, slacks, cardigans, sweaters, jackets, blouses and accessories. The label’s products pair a natural ambience with a look that is laid back, easy to wear, feminine and quintessentially Canadian.
Kersh fashions are sold throughout Europe, Asia and North America at over 1,400 leading department and specialty stores. U.S. retailers include Macy’s, Dillard’s, Nordstrom, Von Maur, Gottschalk’s, Buckle and Bloomingdales, among others.
“Kersh is the embodiment of today’s young woman. Its products reflect the casual flair and earthy, authentic, yet chic look to which modern women aspire,” said Judi Seidman, President, InGroup Licensing. “These brand values, as well as the highly-regarded Kersh name, will translate well into literally thousands of products throughout the lifestyle and fashion industries.”
“InGroup Licensing has the credibility, professionalism and business contacts necessary to land licensing deals that will significantly raise and leverage our brand awareness,” stated Sandy Dombroski, Sales and Marketing Director for Kersh parent company International Fashions Ltd. “We’re excited to be working with a company of InGroup’s caliber and expect great things in the future from our new partnership.”
Kersh, a unit of International Fashions, focuses on quality, styling, texture and color, balancing femininity and wearability. The company has become a household name and an international success by offering today’s stylish and confident woman contemporary apparel at great prices.
Headquartered in Vancouver, Kersh maintains showrooms in New York, Los Angeles, Toronto, Vancouver and Montreal. The manufacturer advertises in a wide range of leading lifestyle, health and beauty, and fashion magazines including Vogue, Self, Seventeen and Chatelaine.
With the signing of its exclusive licensing agreement, Kersh joins other current InGroup clients including hummel performance wear; True Religion Brand Jeans, now licensed into footwear, fragrance, swimwear, handbags and hats; Angels So Sweet, a junior denim brand with handbag, intimates/sleepwear and footwear licenses arranged by InGroup; Hydraulic, now licensed into outerwear; and other fashion companies ranging from Botkier and Jib Hunt to Laguna, North Sails and WD NY.
MarketChildren, Womens, Mens
PriceDesigner, Bridge, Better, Moderate
CategoriesAccessories, Marketing, Apparel
New York, NY US