Ideal Shopping Direct

Operated by Ideal Shopping Direct Limited, Ideal World brings you a department store filled with fantastic brands and products for you, your family and your home, both on TV and online. Available on Freeview, Sky Digital, Freesat and Virgin, Ideal World TV is live 17 hours a day. deal World is one of the largest TV Home Shopping Channels in the UK. Our head office and state-of- the art TV studios are based in Peterborough, Cambridgeshire.

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