Sourcing

Hard Tail

Founded in Santa Monica, California, in 1991, by Dick Cantrell, this premium sportswear and denim fashion house stands out in the crowd because of its delicious color palette and signature design elements. The classic roll down pant is still the top selling product because of its enduring cut and shape that flatters any body. Hard Tail was conceived on the notion of premium tee-shirts with tattoo-inspired designs evoking that inner rockstar. The evolution of mobility, spirit and color had begun. In 2004, the company began manufacturing a high-end denim line built on the same tenants of quality, style and comfort you really want to live in these jeans. Hard Tail is known industry-wide for having the best dying process. The deep, rich and fruity colors that created are no accident, but rather a complicated, intricate process that remains a family secret. Cantrells business philosophy, always made in the U.S.A. is a natural progression stemming from his Air Force fighter pilot days. His discipline, determination and true grit are the building blocks of legendsand the building blocks of legendary brands.

Market

Womens

Apparel

Activewear

Import/Export

Both

Showroom

1661 Ninth Street

Santa Monica, CA US

Main 310.393.5511

Fax 310.399.3931

Headquarters

1661 Ninth Street

Santa Monica, CA US

Main 310.393.5511

Fax 310.399.3931