We believe people don’t simply consume brands and products; they consume their beliefs. And, once a brand embraces a shared belief system with a consumer, it allows them to think in a longer-term way about the relationship – well beyond the initial transaction
To get someone to do something, you have to give them something first. It’s fundamental to human relationships. And it drives strategy and guides the work. We call it Brand Reciprocity™. It’s a philosophy unique to Gotham. So we put a little TM at the end of it.
CLIENTS: Luxottica, Maybelline New York, Reebok, Sunglass Hut
104 West 40th Street, 7th Floor
New York, NY US