Giorgio Armani S.P.A
|The Armani Group is one of the leading fashion and luxury goods groups in the world today with 4,600 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, home interiors, fragrances and cosmetics under a range of brand names: Giorgio Armani, Armani Collezioni, Emporio Armani, AJ||Armani Jeans, A/X Armani Exchange, Armani Junior and Armani Casa. The Group’s exclusive retail network currently comprises: 59 Giorgio Armani boutiques, 11 Armani Collezioni stores, 122 Emporio Armani stores, 71 A/X Armani Exchange stores, 13 AJ||Armani Jeans stores, 6 Armani Junior stores, 1 Giorgio Armani Accessori store and 17 Armani Casa stores in 37 countries.|
Giorgio Armani S.p.A. was founded in Milan on July 24th, 1975 by Sergio Galeotti and Giorgio Armani - the company’s current President, Chief Executive Officer and sole shareholder - and later that year, the first Giorgio Armani Borgonuovo 21 ready-to-wear collection (S/S 1976) was presented.
After a successful first year of operations, Giorgio Armani S.p.A. began to broaden its portfolio of clients and expanded its European presence. The year 1978 marked an important turning point in the company’s history when it established a licensing agreement with GFT (Gruppo Finanziario Tessile), giving Giorgio Armani S.p.A. the opportunity to invest in a new headquarters that included showrooms and press offices.
In 1979 the business started its overseas expansion by establishing the Giorgio Armani Corporation in the United States. By the end of the 70s Giorgio Armani S.p.A. had emerged as one of the leading international fashion house and had launched several new lines: Le Collezioni, Mani, Armani Junior, Giorgio Armani accessories, underwear and swimwear.
In the early 80s Giorgio Armani S.p.A. established an important licence agreement with L’Oreal (formerly H.Rubinstein) for fragrances and also launched the Emporio Armani and Armani Jeans collections. In the same period Giorgio Armani S.p.A. opened the first Emporio Armani store (Milan) followed the next year with the opening of the first Giorgio Armani boutique (Milan). The company also began to strengthen its commercial and marketing divisions, while building the values of its brands and the philosophy of management, which continue to be fundamental to the success of the business today.
In the second half of the 80s, Giorgio Armani S.p.A. continued its overseas expansion by opening Giorgio Armani Japan in 1987 through a joint venture with Japanese Itochu Corporation and the Seibu Department Store, followed by the signing of a licensing agreement for eyewear with Luxottica Group Spa in 1988.
As part of its strategy to maintain control over product quality and distribution, Giorgio Armani S.p.A. initiated a series of share investments, which today include Intai Spa (100%), Antinea Srl (100%) and the manufacturing company Simint Spa (100%), the complete acquisition of which was finalized in 2001 through an OPA.
In 1999, a new Accessories Division was created including a first e-commerce presence with www.armaniexchange.com in the United States.
In 2000, Giorgio Armani’s, 25th anniversary year, the company acquired the production and distribution facilities of the Armani Collezioni and Mani men’s lines from GFT. The company also launched its global web site at www.giorgioarmani.com and established a joint venture with Zegna Group (51% Armani, 49% Zegna) for the production and distribution of the Armani Collezioni men’s line, launched Giorgio Armani Cosmetics, the new Armani Casa home interiors collection and opened its new Armani multi-brand worldwide flagship at Milan’s Via Manzoni 31.
In 2001, continuing with the Group’s strategy to take greater control over all aspects of its manufacturing, distribution and retail activities and to further focus on the ‘Made in Italy’ content of its brands, a joint venture company with Vestimenta SpA (one of the Armani Group’s licensees since 1979) was formed for the production and distribution of the men’s and women’s Giorgio Armani top line. The company also opened the first Giorgio Armani Accessori store (Milano) and worldwide commercial offices and showrooms, including the Armani/Teatro realized in collaboration with architect Tadao Ando.
In 2002, the Group’s retail investment programme continued at a fast pace with 16 store renovations and 30 new store openings in strategically important cities worldwide, including the second Armani multi-brand store covering 3,000 square meters at Chater House in Hong Kong, which also signalled the launch of a strategic retail expansion programme for China. On the manufacturing front, two important acquisitions were completed: Deanna S.p.A. for the production of high quality knitwear and I Guardi, which controlled four specialist shoe makers, to support the further growth of the Group’s shoe business. Product line expansion continued with the highly successful launches of two new prestige fragrances, Armani Mania for men and Sensi for women; the launch of Emporio Armani Jewellery; the expansion of the Armani Jeans line in Japan and the United States; and, the further growth of the Armani Casa brand around the world through the opening of seven new stand alone stores in Milan, Istanbul, Zurich, Hong Kong, Moscow, Marbella and Riyadh. At the end of 2002, again in line with the company’s precise strategy of selective distribution and product positioning, the decision was made to allow its eyewear license with the Luxottica Group to lapse, instead awarding Safilo S.p.A., the highly regarded Italian manufacturer, a new license for the production and distribution of Giorgio Armani and Emporio Armani Eyewear.
The year 2003 once again saw the Group investing significantly in its retail network with 11 renovations and a further 30 new openings, including the third Armani multi-brand store covering 1,000 square meters at Theatinerstrasse, 12, in Munich (the first Emporio Armani store in Germany). The Emporio Armani fragrance franchise was also expanded with the launch of Emporio Armani Night for Him and for Her. In addition, the world-wide roll-out of exclusive Giorgio Armani Cosmetics counters in select specialty and department stores is accelerated as a result of the outstanding sales performance in existing outlets.
In the five years from 1998 to 2003 the Armani Group will have spent upwards of Euro 600 million of internally generated funds on strategically important activities, including the evolution of its manufacturing base, the expansion and renovation of its retail network, the diversification of its product lines and the enhancement of its headquarters facilities in Milan.
In the year 2004 the Armani Group awards Wolford AG, a multi-year license for the worldwide production and distribution of a new line of Giorgio Armani hosiery and bodywear. Giorgio Armani S.p.A. and EMAAR Properties PJSC signed a Letter of Intent for the establishment of an innovative worldwide collection of ‘Armani luxury hotels and resorts’. Giorgio Armani opens Armani/Three on the Bund in Shanghai, the fourth multibrand store including Giorgio Armani boutique, Emporio Armani, Emporio Armani Caff, Armani Fiori and Armani Dolci areas.
MarketChildren, Womens, Mens
PriceDesigner, Bridge, Better
ApparelSuits & Tailored RTW, Evening & Social Occasion
11 Via Borgonuovo
Toll Free 390.272.3181