During a business trip to Reno, Nevada to promote the familys wine business at a trade fair, Mario Moretti Polegato decides to go hiking in the Rockies. Bothered by his overheated feet which were clad in rubber-soled shoes, he instinctively punctured holes into the soles to let air through. He had just discovered a simple and effective way to let excess heat out of his shoes.Mr. Polegato then developed his idea in the workshop of a small footwear company owned by the family. Once this rubber-sole technology was in place he patented the system right away to create the worlds first breathable shoe.
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