Fresh Produce Sportswear

Fresh Produce first sprouted in 1984 in Long Beach, selling silk-screened t-shirts in bright graphics and custom jewelry at the ‘84 Summer Olympics in Los Angeles in the parking lot across the street from the coliseum. Over the years our concept has remained the same - to bring the emotions, the colors, the sensations, the leisure of beach life to every day life through fashion. Made in the USA and has grown into a $50 million company with one of the most original, refreshing and captivating casual, resort and sportswear lines in America. Known and loved by women ages 6 months to 60-plus for lush colors, vibrant prints and casual style. Fresh Produce can be found in Nordstrom, Walt Disney resorts and stores, and more than 800 specialty boutiques and resort retailers.


Beach & Swimwear, Sportswear






5600 atiron Parkway

Boulder, CO US

Main 303.444.7573

Fax 303.444.6919