Fetty

Fetty is a cutting-edge jewelry company based in Brooklyn, New York. The company was spawned when up and coming rock and roll icon, Justin Tranter, began designing necklaces to sell at shows for his garage glam band Semi Precious Weapons. Tranter has a strong background in jewelry, having previously worked day jobs in jewelry stores as a buyer, as well as having a mother who is a successful custom engagement ring designer. Thanks to a loyal fan base and Tranter’s entrepreneurial spirit, Fetty’s jewels soon caught the attention of Urban Outfitters, who began selling their jewelry nationwide. The ever burgeoning company then created a 14K gold, sterling silver and diamond line created for Barneys COOP and has attracted celebrity clientele including supermodel and fashion queen Kate Moss.

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