Elroy Apparel is the brainchild of designer Leanne McElroy. She launched the Elroy collection for Fall 07-08.
Searching for a niche market, Leanne began seeing a trend occur. People’s health and wellness are now taking a higher priority. Being a strict vegan herself, Leanne is well versed in the organic products available.
The word organic began spreading into apparel, which seems the natural choice since our skin is the most absorbent organ in our body. The organic apparel market seemed to be missing something. Yoga and loungewear basics are widely available, fashion forward, style driven designs in organic fabrics however, are almost non existent. Consumers want to be able to support their health and wellness by wearing organic fibers throughout the day at work, play, night and day. This is where Elroy steps in.
Designing sophisticated street wear for a contemporary health conscious woman, who cares not only what she looks like, but what story her clothing carries.
213 119 W Pender Street