Domani/Dress Shirt King
Domani, which means tomorrow in Italian, is known for tomorrow’s fashion at today’s prices – high fashion that’s highly affordable.
You don’t have to be a millionaire to look like a million, says Ernest Davidson, VP, National Sales Manager of Domani.
“The ‘moderate’ customer is starved for affordable fashion. Why should the ‘moderate’ customer, with a good taste level, be left to boring assortments? This customer has been virtually ignored or abandoned by retailers and manufacturers, who offer only safe and middle of the road basics.”
“Our customer has an attitude: he likes to look good, to stand out in a good way,” Davidson observes. “This guy likes when his friends or associates tell him how sharp he looks, and then want to know where he shops. Of course, many times the spouse or girlfriend purchases Domani for her man.”
What’s the strength and draw of Domani? Davidson lists the following appeals to the ultimate consumer:
?Great styling in the latest fashion fabrics and colors; ?Its luxurious hand–the way it feels; ?Attention to detail; and ?Easy care.
ApparelSportswear, Pants & Bottoms, Evening & Social Occasion, Pants & Bottoms, Knitwear
35 West 35th Street 4TH FL
New York, NY US