Founded by Carolee Friedlander in 1973, Carolee Designs Inc., a privately owned company, attributes its growth to product diversification and understanding the changing needs of women. This combination of offering the right products and the right philosophy has led to a flagship Carolee store in Greenwich, CT and distribution of her signature jewelry and accessory collections to over 1000 specialty and department stores worldwide. Ms. Friedlander will assume the position of Senior Vice President, Retail Brand Alliance, and will retain her title of CEO and President, Carolee Designs, Inc.
Carolee began licensing its handbag collection in 2000, and this month will be announcing its watch licensee. Other categories are currently being negotiated and will be distributed through department stores, as well as, Carolee retail stores, Internet site and direct mail. The company is also the licensee for Ralph Lauren jewelry and recently formed a strategic partnership with Coach to collaborate and manufacture Coach jewelry for distribution through Coach retail stores. Last year, the company introduced its first retail Carolee signature prototype store in Greenwich, CT., as well as its website, Carolee.com. Retail Brand Alliance continued the roll out of the signature stores with three stores in Fall 2001.
Carolees signature collection consists of bridge positioned jewelry including sterling silver, semi precious stones and fresh water pearls as well as handbags, small leather goods, scarves, belts and hair accessories. All of these products will be carried in the stores along with an assortment of desktop and tabletop accessories, including picture frames, decorative boxes, candles and home fragrance and Carolees extensive collection of Bridal jewelry and accessories. These stores will continue to establish the Carolee brand as a leader in fashion jewelry and allow us to grow our other accessories and home classifications, as well as to maximize our whole sale opportunities, adds Carolee.
AccessoriesWatches, Jewelry, Hair Accessories, Belts & Small Leather Goods
358 Fifth Avenue Suite 601
New York, NY US