Bo em LLC

Simple luxury. It is about the serene moments in life, about nostalgia and longing, and creating beautiful clothing and accessories to complement those moments,” says Justine Potashnik, founder and creative director of bo’em. It is a reflection of the self-assured, fashion-conscious woman’s spirit who appreciates both the fine and elemental things in life. The collections are understatedly refined, with their tasteful blend of exotic allure, elegant trimmings and casual femininity.

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