Blac Label

By combining a fascination of men’s couture with an everyday sensibility, we created Blac Label Premium.

Conceived in 2002 during the saturation of novelty t-shirts with simple screens and catchy sayings, Blac Label Premium has evolved with innovative designs, original concepts, and stylish trends. The increased sophistication of the male shopper and his desire for premium denim produced a need for tops that reflected the same complexity and growth that had ushered in the denim renaissance. We set out to fill that void with designs that were clever, intense, resilient and attractive.

The brand’s lively philosophy is conveyed through our design awareness. Blac Label Premium honors the human form, inspired by the very real men and women who are the true inspiration. The company has always been on the forefront of creativity, setting trends and wrapping America with a unique style. Our approach is bright, stylish, modern and fresh in every sense.


Womens, Mens




Jeans & Denim



3409 Chandler Creek Road

Virgina Beach, VA US

Main 800.272.4350