Sourcing

BCBGeneration

We don’t just sell clothes, BCBGeneration offers a lifestyle. In other words: We don’t follow trends, we create them. It’s our mission to deliver fashion to every girl, every time. We’ve created a brand that mirrors the women who wear our clothes - a perfect blend of femininity and toughness, both contemporary and timeless. Between the quirky prints, flirty silhouettes and luxe fabrics, Generation has something for even the pickiest fashionista. We’re not content just being your favorite brand, we want to be your best friend.

BCBGeneration is a division of the BCBG Max Azria Group, LLC.

Size

Junior

Price

Better, Moderate

Footwear

Casual Shoes, Dress Shoes, Boots

Accessories

Jewelry, Handbags & Luggage

Apparel

Intimates & Underwear, Contemporary, Beach & Swimwear, Pants & Bottoms, Shirts & Tops, Dresses

Market

Womens

Headquarters

2761 Fruitland Avenue

Los Angeles, CA US

Main 323.277.6542