BCBGeneration
We don’t just sell clothes, BCBGeneration offers a lifestyle. In other words: We don’t follow trends, we create them. It’s our mission to deliver fashion to every girl, every time. We’ve created a brand that mirrors the women who wear our clothes - a perfect blend of femininity and toughness, both contemporary and timeless. Between the quirky prints, flirty silhouettes and luxe fabrics, Generation has something for even the pickiest fashionista. We’re not content just being your favorite brand, we want to be your best friend.
BCBGeneration is a division of the BCBG Max Azria Group, LLC.
Size
JuniorPrice
Better, ModerateFootwear
Casual Shoes, Dress Shoes, BootsAccessories
Jewelry, Handbags & LuggageApparel
Intimates & Underwear, Contemporary, Beach & Swimwear, Pants & Bottoms, Shirts & Tops, DressesMarket
WomensHeadquarters
2761 Fruitland Avenue
Los Angeles, CA US
Main 323.277.6542