Baby Phat Inc

In less than a decade, Baby Phat by Kimora Lee Simmons has positioned itself in the world of fashion as the premiere female hip-hop brand. Sassy, sexy, and stylish, Baby Phat first hit the scene as a publicity tool when tiny tees with the clever name Baby Phat were produced to electrify a Phat Farm runway show. When celebrities, supermodels and tastemakers began wearing the baby tees, a phenomenon grew, and a decision was made to launch an entire Baby Phat sportswear collection. A lifestyle brand was born.

Baby Phat’s slinky feline logo has become an internationally recognizable fashion symbol and is synonymous with the brand. The eye-catching hip-hugging signature jeans represent everything that is feminine and fun, glitzy and glamorous, sensuous and sumptuous about the Baby Phat woman. Denim separates, leather, outerwear, handbags, shoes, lingerie, jewelry, two limited edition Motorola mobile phones and a signature fragrance are tailored for the girl about town intent on raising brows. Baby Phat by Kimora Lee Simmons continues to take fashion to new heights more than your average urban denim company. Baby Phat is a lifestyle for the glamorous woman who is everything hip-hop and everything fashion.

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