An Earnest Cut & Sew

Women’s options are limited to pants–for now–but both gals and guys can design their own made-to-fit blue jeans, which are sewn right in the store’s basement. Of course, the store’s ready-made jeans are just as hot. Button-down shirts, basic tees, chords, bags, and even knives, pull together the urban rancher look. Despite the shop’s general store feel, tailored details add flare to men’s basics, making this line anything but general.

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