Alphanumeric Evironmental Protection Company

Originally launched in 1998, Alphanumeric EnvironMental Protection Company (A#) stepped onto the scene with technical yet functional apparel that was built to ride, eventually laying the roots for modern streetwear. A# fused a mix of lifestyles crossing over skateboarding, surfing, snowboarding, car culture and music. Taking a non-traditional approach to design and marketing, A# utilized an educational-based ad campaign. The concept behind the brand name Alphanumeric is to combine letters (alpha) and numbers (numeric), to communicate a worldwide message.

• Website