It was as a young girl playing dress up in heirloom corsets and dresses from the 19th century that were found in her grandparents’ attic and her fascination with all the French designers that were featured in Vogue from Chanel, Yves Saint Laurent to Balmain, that initially captivated her to the craft even before she knew how to craft! At the tender age of nine, she was already trying to sketch the Saharienne dress from YSL and discovered that it was not un exercice facile! Fortunately, none of this daunted her passion for fashion and after moving to NY, she plunked down and bought a sewing machine, ripped apart some vintage pieces just to see how pants were made or how a sleeve looked lying flat on tracing paper. It was through this process that she taught herself the art of pattern making. With patience and determination, soon some of her pieces landed in a local Brooklyn boutique called Isa and sold out within a week! This got her design juices flowing and and she is now living out her dream as a fashion designer.
In many ways, Alice Ritter’s life practically changed overnight when she moved to New York from her home in Paris over nine years ago. A former music publicist in France, she followed her American boyfriend to New York, got married and legally changed her last name to that of her husband’s. Being in New York gave her a sense of freedom to follow her childhood dream and afforded her a new raison d’tre.
Ritter’s signature style in her own words would be “French Girl in New York” or “French Romantic meets Annie Hall.” She’s attracted to femininity with a certain masculine edge and finds nothing sexier than a “woman who assumes being a little masculine as well.” She incorporates this sensibility in all the tailored pieces, jackets, and crisp white shirts that are staples in her collection that combine the romantic soft lines with a bit of the tough Parisian girl finesse. Ritter understands that designing starts with what her personal needs as a woman dictates. All her pieces reveal a little bit of herself in them. She’s always trying to design what she terms as “the perfect uniform”- or the ideal outfit that will take her from day into night seamlessly and one that she would feel comfortable wearing endlessly. “I honestly ask myself if I would be wearing what I design and I do! It’s the best way to find out what works or not.”
41 Great Jones Street
New York, NY US