A Pea In The Pod

A Pea in the Pod is the leading luxury maternity brand in the United States, with 37 store locations as of September 30, 2005. The brand is positioned as exclusive, designer and luxury. A Pea in the Pod stores average approximately 2,400 square feet and are located in upscale venues, including Madison Avenue, Oak Street, Beverly Hills, South Coast Plaza and Bal Harbor. We also operate one A Pea in the Pod leased department in Macy’s flagship Herald Square store in New York City. During fiscal 2005, we closed four A Pea in the Pod stores that were related to Destination Maternity superstore openings. In addition to offering a wide selection of both A Pea in the Pod and Mimi branded products in almost all A Pea in the Pod stores, we seek out designer and contemporary brands and assist them in developing maternity versions of select styles exclusively for our A Pea in the Pod stores. Publicity, including celebrities wearing our clothes, is an important part of the marketing and positioning of the brand. As scarcity is part of the concept of luxury image, we have chosen to further develop the brand primarily by optimizing our customers in-store experience rather than by opening new stores. We therefore continuously upgrade the quality of the locations, our store designs, the product styling and our publicity to enhance our brand image.




Designer, Better


Hosiery & Socks


Evening & Social Occasion, Beach & Swimwear, Shirts & Tops, Pants & Bottoms, Outerwear, Knitwear, Intimates & Underwear, Jeans & Denim, Activewear, Maternity




456 North Fifth Street

Philadelphia, PA US

Main 215.873.2200

Fax 215.625.6924