80 Percent 20

Why should guys have all the fun collecting sneakers? This was the question Ce Ce Chin asked herself two years ago when she started her shoe company 80%20. In the boys club of mammoth sneaker corporations, Chin’s story reads like David vs. Goliath. Of course you can’t go wrong with a great idea: that we tend to wear our favorite 20% of our wardrobe 80% of the time. Fans already include Sneakerista supermodels Shalom Harlowe and Gemma Ward, and actress Laura Linney.

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