Womenswear FW 17/18 Key Commercial Concepts
Courtesy of Trendstop
This week Trendstop reveals key commercial themes to WeConnectFashion readers. Focusing on three essential stories from our Fall/Winter 2017-18 forecast Utility Chic brings a new clean lined femininity to hardwearing cargo looks, Winter Lotus Blossom offers a blend of eastern and western cultures that reenergises heritage trends while Sublime Settler takes to the prairies, offering a lady-like alternative to the traditional rugged rancher aesthetic. Take note!
Utilitywear is elevated for Fall 2017-18 with a new fashion-conscious sensibility. Uniform dressing is infused with a lady-like aesthetic as streamlined silhouettes and pared back detailing lends a clean-cut appeal to cargo style.
- Utility themes express amore feminine influence
- Clean lines are enhanced with subtle detailing and neutral color-ways
- Technical elements combine practicality with a directional feel
Winter Lotus Blossom
Eastern inspired prints and patterns are infused with a cross-cultural appeal when combined with heirloom upholstery textures. Rich fabrications and luxurious surfaces are adorned with ornate Japanese themed embroideries while silhouettes reference traditional Asian dress.
- An east meets west fusion of Japanese and English heritage
- Fabrications focus on textural richness and ornate embellishment
- Eastern dress inspires silhouette and construction
Warm neutrals and rustic textures are inspired by the winter prairie and a Western pioneering spirit. Demure silhouettes express an elegantly feminine feel with raw leathers and homespun yarns offering a refined take on rancher style.
- Western infused themes have a more refined feel for Fall
- Neutral tones and subtly rustic textures offer a new sophistication
- Caped silhouettes and a modest aesthetic express a demure femininity
All images courtesy of Trendstop.
WCF readers can get 10% off Trendstop’s complete Accurate Color Forecast, containing detailed guidance on product recommendations and application advice for winning uses of the seasonal shades, using Trendstop’s Accurate Trend Prediction Formula™. Enter promo code WCF171810 to receive your exclusive discount.
Trendstop.com, is the world’s leading trend forecasting agency for fashion forward trend information that is validated through early consumers to give you confidence in your trend decision making. Clients include Forever21, PVH, Ralph Lauren, H&M, Hugo Boss and L’Oreal.