Women's Summer Darks, S/S 2016 Color Trends

Courtesy of Trendstop

Making a striking contrast to the season’s trademark pastels and brights, deep Summer Darks offer a sophisticated color alternative, say the trend analysts at Trendstop. Two key shades make a rich impact on women’s apparel and accessories; Grape Juice and Beetle Green.

Key Color, Grape Juice

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image courtesy Trendstop: Mary Katrantzou, Emilio de la Morena, both Spring/Summer 2014, Bend Sofa by Patricia Urquiola, House of Holland Spring/Summer 2014.


Replacing Winter’s Ermine Purple, a deep, red-toned purple creates the rich appeal of Grape Juice. Mary Katrantzou works with a brogue-inspired digital print on an unconventional dress, as satiny textures look elegant on slit skirts at Emilio de la Morena. House of Holland demonstrates a more casual approach with a plain fabric surface.


image courtesy Trendstop: Paul Smith, Fashion East Claire Barrow, both Spring/Summer 2014, Rana Begum, Jonathan Saunders Spring/Summer 2014.


Grape Juice works as one of Spring/Summer’s core colors, and is best suited to the Junior and Contemporary Markets. Rustic straw hats feel newly refined at Paul Smith, as painterly graphics stand out on statement earrings at Claire Barrow. Alternatively, tinted lenses express a contemporary cool on Jonathan Saunders sunnies.

Key Color, Beetle Green

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image courtesy Trendstop: Antipodium, Mary Katrantzou, both Spring/Summer 2014, Burt Magazine by Jirka, Simone Rocha Spring/Summer 2014.


Beetle Black makes the transition from Winter, refreshed with a vivid green tint while retaining a rich iridescent gloss. Antipodium applies the shade with shimmering pleats to a layered dress, while black and white contrasts add emphasis at Mary Katrantzou. Supple leather textures add a rich finish, as seen in Simone Rocha’s coat.


image courtesy Trendstop: Simone Rocha Spring/Summer 2014, Vincent Fournier, Antonio Berardi Spring/Summer 2014.


Suitable for all Markets, Beetle Green is one of Spring/Summer 2016’s key fashion colors. In accessories, Simone Rocha again demonstrates how well leather surfaces work with a classic handbag and quirky leather sandals. Antonio Berardi opts for a high-shine finish on strappy sandals.

Trendstop generic lifk5l is one of the world’s leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Clients include Forever21, Ralph Lauren, H&M, Hugo Boss, and L’Oreal.

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