Women's Early Indicator Color Report FW 2013-14

Courtesy of Trendstop

Trendstop takes a first look at a key trend for Fall/Winter 2013-14. – Shoot Greens. Lush, organic Shoot Greens revitalize Fall/Winter styles with a fresh feel of vitality, flourishing on apparel and accessories alike with natural leafy tones. Shoot Greens is a key shade that will appeal to a range of market demographics.

Trend Alert. Lush Shoot Greens

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Contemporary Retailers take note!Lush, organic Shoot Greens revitalize Fall/Winter styles with a fresh feel of vitality. From bright daywear styles to leather accessories to luxe designs in printed silk and shiny textures, this key shade offers a distinctive, sophisticated new color statement that will appeal to a range of market demographics.



Fresh Shoot Greens grow in an appealing field of color, from pea to forest to mint, offering a range of bright yet elegant tones for the season. Mossy muted greens color hosiery and paneled shoulder styles, while a vintage-look midi dress follows the body’s curves at DSquared2. Antoni and Alison take the organic look one step further, affixing a tree branch to the front of their stapled contrast design.

images courtesy Trendstop: DSquared2 Fall/Winter 2012-13, Julia Hetta for AnOther Magazine Spring/Summer 2012, Antoni and Alison Fall/Winter 2012-13, Studio Toogood



Appealing in a selection of luxe textures, Shoot Greens are dressed up for eveningwear. Silk and satin fabrics are key in dress design, as seen in vibrant photo print form at Mary Katrantzou and an opulent lime-hued V-neck model at Jonathan Saunders. Emilio Pucci updates a retro ’60s shoulder bag in apple green metal.

*images courtesy Trendstop: Mary Katrantzou, Jonathan Saunders, Fall/Winter 2012-13, Linda Lundgren Food Styling for Hemkop, Emilio Pucci Fall/Winter 2012-13.



Fall/Winter leather is revitalized with a fresh lease of life in lush, leafy green tones, offering novel alternatives to the season’s typically dark palette. A ‘60s-inspired coat looks modern at Thomas Tait, while Trussardi’s military offering gleams with an appealing shine. Mary Katrantzou’s stitched ankle boots display a contrast red heel panel, as Louis Vuitton’s classic round bag interprets the trend in Paris green.

images courtesy Trendstop: Thomas Tait, Mary Katrantzou, Trussardi, Louis Vuitton Fall/Winter 2012-13.
THE FULL REPORT IS AVAILABLE NOW is one of the world’s leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Clients include Forever21, Ralph Lauren, H&M, Hugo Boss, and L’Oreal.

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