How-To

What is the best way to maximize networking on Linkedin?

Top social media tips from our friends at Open Source Fashion

  • Get a professional headshot.

  • Aim to post an update 2-3 times a week with an article or an event of professional interest. I typically find posting during the weekday in the morning produces the most engagement with my network.

  • Using the summary section of your profile in a dynamic way (that is, create content which requires updating every 2 or so weeks). When you update your profile a notification is sent to all your contact and the revised portion of your profile is highlighted. Why not draw your connections back to your profile on a regular basis by pointing them to the information you really want them to see?

  • Always personalize invitations to connect when you’re reaching out to someone you’ve just met. A customized message (“Nice to meet you at the December 5 Women in Business luncheon”) is more likely to result in a connection than the auto-connect “I’d like to add you to my professional network” message which LinkedIn provides.

  • Use the Slideshare feature to post content regarding your services, business or expertise.

  • Create a company page for your business.

  • Reach out when one of your contacts updates their profile, has a professional anniversary or updates their profile with a promotion or other career milestone.

Read more on How To Build Meaningful Connections

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