Top social media tips from our friends at Open Source Fashion

• Get a professional headshot.

• Aim to post an update 2-3 times a week with an article or an event of professional interest. I typically find posting during the weekday in the morning produces the most engagement with my network.

• Using the summary section of your profile in a dynamic way (that is, create content which requires updating every 2 or so weeks). When you update your profile a notification is sent to all your contact and the revised portion of your profile is highlighted. Why not draw your connections back to your profile on a regular basis by pointing them to the information you really want them to see?

• Always personalize invitations to connect when you’re reaching out to someone you’ve just met. A customized message (“Nice to meet you at the December 5 Women in Business luncheon”) is more likely to result in a connection than the auto-connect “I’d like to add you to my professional network” message which LinkedIn provides.

• Use the Slideshare feature to post content regarding your services, business or expertise.

• Create a company page for your business.

• Reach out when one of your contacts updates their profile, has a professional anniversary or updates their profile with a promotion or other career milestone.

Read more on How To Build Meaningful Connections