USA Swimwear Market Research Report

“The sexiest thing about a bikini is that it leaves something to the imagination, which is the best part.” Anna Sui

The USA Swimwear Market is going along swimmingly, up +6% to $4.4 billion dollars from the twelve months to May 2014.

Women’s swimwear sales are up +6% with cover-up sales increasing +7% and one-pieces jumping +16%. Men’s swimwear is up +13%. Swim Shirts now make up 5% of swimwear sales as UV protection technology becomes the norm.

The Plus-Size Market is ludicrously undersaturated as is the Active-but-Aging Boomer demographic with spending power. Opportunities abound for swimwear.

Now more than ever, information is key when making any kind of business decision. Our fashion editors have been building reports specific to the fashion industry for over 10 years and this report will give you a strong overview of where the market stands.


The 2015 USA Swimwear Market Research Report provides a comprehensive overview of the entire US swimwear industry in one superb, value-price package. This report is ideal for assisting in business plan development, major business decisions, new product design and launches and for identifying key industry players, marketing vehicles and entry barriers.


Reports are sent as a PDF attachment to your email address within 1 business day after processed payment. We do not print nor ship.

All research is conducted secondary and from information that can be found in public domain. Our expert fashion editors compile this information into comprehensive market reports, supplying your business with the intelligence it needs.