USA Intimate Apparel Market Research
The lingerie & intimates market will always have a leg up, as it fills both needs and wants: people need undergarments–and sex sells! Win-win.
For the fiscal year, U.S. Lingerie Stores had revenue of $13.2 billion, +up 3.3%. The CAGR for 2014-2019 is expected to grow slightly, at a rate of +3.8%. Men’s Underwear has a lot of potential: up +4% with sales at $3.9 billion.
New opportunities abound for the industry, from expanding into the plus-size market, collaborating with exciting talent, and focusing on the spending power of boomers. Even grandmother’s don’t want granny panties.
Catering to minority spending will only up the bottom line–follow in the footsteps of U.K. brand Nubian Skin and introduce a new “nude” that matches customers’ skin tones.
The lingerie market is not immune to the m-commerce push, so jump on the omni-channel bandwagon, before it leaves without you!
Now more than ever, information is key when making any kind of business decision. Our fashion editors have been building reports specific to the fashion industry for over 10 years and this report will give you a strong overview of where the market stands.
SO, WHAT’S INSIDE?
The 2015 USA Intimate Apparel Market Research Report provides a comprehensive overview of the entire US intimate apparel industry in one superb, value-price package. This report is ideal for assisting in business plan development, major business decisions, new product design and launches and for identifying key industry players, marketing vehicles and entry barriers.
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All research is conducted secondary and from information that can be found in public domain. Our expert fashion editors compile this information into comprehensive market reports, supplying your business with the intelligence it needs.