Start An Activewear Business
You’ve designed an Activewear collection … Now what?
Activewear isn’t just for exercise anymore. In fact, sports apparel just might be termed “sportswhere” for the variety of places that customers wear it. It’s estimated at around $58 billion in the US, with athletic footwear representing 29% and apparel representing 71% of the total market. This is a prime area of the fashion industry to launch your new company.
The need for premium, lightweight, performance-driven technical activewear that is built for practical use such as snowboarding, yoga, cross fit, and dance apparel is evergreen. A lot of active brands may look fashion forward but forget to take into account the garment’s intended use. Therefore, technical activewear has an opportunity to make a mark – another great opportunity for your new activewear business.
Know what you’re up against.
Half of all new businesses survive five years or more and only one-third will survive over a decade. The odds, unfortunately, are not in your favor.
Starting an activewear business is more than just creating stylish gym clothes. You’ll need to understand the operations of a dynamic fashion industry and how your activewear brand will expand and thrive in the future.
You’ll need to understand your market size and appropriately communicate a plan to banks and lenders. That said, you’ll need to compose a business plan, organize cost sheets, develop order forms, and, finally, network with industry connections to help you accomplish your sales goals.
Start ups fail because management teams become overwhelmed with death-by-paper-cut administrative duties on top of creative direction. Along with growing debt and unforeseen business expenses, failing to keep a fickle buyer and conscious consumer interested in your product will sink even the most on-trend of fashion vessels.
But, if you’re one of the thousands of entrepreneurs launching a business this year, we’re on your side.
Did you know?
Most major designers started at the same place you are in right now? They had a great idea, acquired proper knowledge to execute their plan, built and managed their business, and finally, successfully sold product through the proper sales channels – deepening their brand.
To make things easy for you, we provide the answers to the test. We’ve gathered various business texts, market specific industry data, how-to guides, forms, and supply checklists to make sure you’re covered on fashion business basics.
Start an Activewear Business is built by industry experts who have been there, done that. This PDF publication is designed to help you plan your company, produce your product, promote your brand, and sell to buyers.
Learn How To
- Write a Business Plan
- Merchandise Your Product
- Edit your line for Presentation
- Exhibit at Trade Shows
- Find a Sales Rep
- Ship and Distribute
- Fill out order forms and cost sheets
- Contact Buyers
- Write a Press Release
- Sell your Product Online - and much more…..
If you want to be taken seriously by finance and investment groups, you’ll need to know the industry inside and out. How do we know? Because we’ve done it ourselves – and believe us, you need all the help and information you can get.
If you have questions, email us.