How-To

Start A Fashion Business

Courtesy of WeConnectFashion

Do you have what it takes to be an entrepreneur?

Launching a fashion company is hard work. As Cynthia Rowley once said, “the old saying of hard works pays off is true. You really do have to work hard. It gets a little more glamorous over time, but it’s still a lot of hard work.”

Most major designers, retail owners, stylists and photographers once started in the same place you are now. They had an idea, fought to achieve their goals and finally managed to sell their product and talent. Through perseverance and long hours, finally built their empire. An idea can start from anywhere, as long as you are willing to work hard for it.

10 Great Start-up Resources:

Looking Back

Tommy Hilfiger did not possess any special talents or skills that could have propelled him into any sort of success in the fashion industry, nor did he have an adequate academic background. He used his life savings of $150 to buy 20 pairs of Landlubber jeans, brought them to New York and opened a small clothing shop called The People’s Place. The rest is history …

Ralph Lauren first began in the business at the age of 26 by making wide ties that he wanted to sell to Bloomingdale’s but they didn’t want them because they were too wide:

“The store wanted to call them Sutton East and change their look. I turned Bloomingdale’s down and got very sick when I left the office. I knew I was right about what I believed in. I didn’t have anything to lose. I turned and walked out the door. I wanted to sell them and had a lot of respect for the store. Six months later, Bloomingdale’s came back, and every Thursday night I visited the ties with my family. We visited the rack.”

Consider that virtually all successful designers started out small with key items they excelled in. They then branched out into complete collections.

  • Ralph Lauren started with ties
  • Kate Spade started with handbags
  • Calvin Klein started with jeans
  • Nicole Miller started with printed patterned ties
  • Juicy Couture started with form-fitting T-Shirts
  • Vera Wang started with bridal gowns
  • Josie Natori started with embroidered shirts
  • Todd Oldham started with sequined and beaded gowns
  • Liz Lange started with maternity
  • Eileen Fisher started with French terry coordinates
  • Linda Evangelista started a clothing company for Yoga devotees
  • Easel Jeans started with unique jeans
  • Adolfo started with hats
  • Gabrielle “Coco” Chanel started with hats
  • Salvatore Ferragamo began as a shoemaker
  • Gianfranco Ferre started with jewelry
  • Halston started with hats
  • Diane Von Furstenberg started with moderately priced dresses
  • Giorgio Armani started with Men’s formalwear
  • Anne Klein started with Junior size clothing
  • Fernando Sanchez focused first on furs then lingerie
  • Josie Natori started with embroidered shirts
  • the list goes on …

Where will you get your start?

There is no reason why you need to find out all the business basics you need to get started. We’ve done that for you. Because we’ve been in the industry forever, we have great market materials and connections to help you get your idea off the ground.

If you have questions, we have answers. Don’t hesitate to email our staff. We’re happy to help get you started.

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