Sportswear 2015 Digital IQ Index®
Courtesy of L2 Business Intelligence For Digital
The 2015 Digital IQ Index®: Sportswear assesses the digital performance of 59 Sportswear brands in the United States, spanning three product categories: Footwear, Apparel and Accessories. While Index brands have benefited from the significant out performance of activewear the last three years, this trend has attracted new competition from fashion brands.
The Digital IQ Index®: Sportswear 2015 examines enterprise investments, brand visibility across numerous platforms, and digital performance across key metrics.
Sportswear brands have escalated their ad wars by promoting traditional brand marketing at the expense of accelerating digital investments. As a result, Index brands lag other categories in e-commerce sales mix and adoption of omnichannel investments. This study examines enterprise investments, brand visibility across numerous platforms, and digital performance across key metrics.
Download the excerpt at L2 for the full rankings and all the key findings.