Social Product Trends, Women's Footwear January 2015
Courtesy of Scientificly
Find out what consumer sharing behavior is telling us. From Scientificly, the following are the Social Trends in Women’s Footwear for Luxury ($500+), Ready to Wear ($100+) and Fast Fashion (-$99) across Pinterest and Twitter in the month of January (2015). Finally, social insights that lead to sales.
Top Shared Products in Social: Overall
Top Shared Products in Social: Luxury Footwear, $500+
Top Shared Products in Social: Ready to Wear Footwear, $100+
Top Shared Products in Social: Fast Fashion Footwear, -$99
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Scientificly provides consumer insights to brand clients. We do this by defining a brand’s Product Share of Voice (PSOV) as the percentage of online content and conversations about its products, with respect to its competition. PSOV is a key metric for social commerce because it correlates with sales – the more positive awareness a brand generates for a product, the more likely it will increase sales of that product.