Season Themes Women’s Men’s: CIFF has put together a trend presentation for their upcoming August show. The report features S/S 2012 direction, key silhouettes and color boards for the men’s and women’s apparel market. As always, the show’s trend report is a visual treat, and a good overview to get retailers in the mood for the Spring Summer 2012 season. Trends include: New Edge, Technocolor Summer, Soft Alternative, and Urban Jungle. Presented on WeConnectFashion, courtesy of the {::event fido=”INFSB0000071” /}

Spring Summer 2012 Trend Forecast

In New Edge, we represent a strong desire for modern shapes that we would like to be pure yet sensual. This modern outlook offers a radically simple, minimal aesthetics found appealing once again, updating an idea of classicism and timelessness. Between a search for original purity and the redefinition of shapes, we identify the contours of a new frame of reference. Highly stylized, shapes and lines are defiantly structured or erased to leave room for a comfortable ergonomy with generous, enveloping, air-conditioned fullness. We draw strengh from the desert, a fascination for expanses without borders and opt for timeless eroded denim and sediment-like fabric effects.

New Edge Women’s Wear Trend

New Edge Menswear Trend

This is a call for pure relaxation, cheerfulness and vacationing: a joyous escape from everyday life. Take up the colors of summer and the codes of seductiveness and give them a joyful spin, without fear of being over the top. We play Summer cliches << to the hilt between jet-set opulence sultry seduction and impetuous glamour of the Happy Hour. Or opt for a California cool, coloring the preppy look with show-off humor, and playing with beachwear and American casualwear to concoct a smart relaxed look. Summer once again has a mythical attraction.

Technocolor Summer Women’s Wear Trend

Technocolor Summer Men’s Trend

Start dreaming of a more gentle connection with time, of a return to a more authentic existence. Between pragmatic realism - a better quality of life, sustainable and local consumption - and fantasized idealism – the dream of a simple and fair life, of authentic values… Enchanted authentics offers a continuation of the slow movement, but has a more elaborate and richer artisanal edge. It is a celebration of generosity, gentleness, richness and consistency and a desire to rediscover a refined, long-forgotten savoir-faire and seek graceful sensuality with old-fashioned charm. Compose a refreshing romanticism, without naiveté. Like a wistful collector, list the outfits of forgotten trades and crafts or prefer endearing and dainted touches for an enchanting bucolic mood.

Soft Alternative Women’s Wear Trend

Soft Alternative Men’s Trend

To see the 4th Women’s Wear and Menswear S/S 2012 trend, Urban Jungle, presented by CIFF, visit www.ciff.dk. Or, click here to download the CIFF S/S 2012 report.

RELATED ARTICLES

View all CIFF Trend Reports Women’s Trend Reports All Trend Reports in our Trend archives Women’s Buyer & Press Contact Lists {::publication fido=”INFST0001048” /} Research Report {::publication fido=”INFST0000936” /} Research Report Start A Fashion Business Industry Guides