Trends

Men's FW 17/18 Top Denim Trend Theme

Courtesy of Fashion Snoops

Fashion Snoops presents their Fall / Winter 2017-18 seasonal denim trend stories. Here we feature our editor’s pick for the top trend in the Men’s market. For men’s denim, Native Wild puts adventure in style front and center. If Lewis and Clark were alive today, they would set out on voyages that took them to the many quiet corners of the earth (both urban and rural).

#FashionSnoops FW 17/18 trends on #WeConnectFashion. Men's denim theme: NATIVE WILD - the story.

They say it’s always about the journey, not the destination. Inspired by the intrepid spirits who discovered parts unknown, Native Wild puts adventure in style front and center. If Lewis and Clark were alive today, they would set out on voyages that took them to the many quiet corners of the earth (both urban and rural). Along with the expedition comes a focus on rugged yet rich surfaces — things like over-dyed tweeds, cracked leathers, and waxed cottons, fabrics that get more beautiful with age and experience. Even without cliché uniforms of the Wild West, today’s modern cowboy can live life at its ultimate volume by embracing a mix of woolen comforts and tongue-and-cheek embellishment, never taking the journey too seriously. 

“A journey is a person in itself; no two are alike. And all plans, safeguards, policing, and coercion are fruitless. We find that after years of struggle that we do not take a trip; a trip takes us.” —John Steinbeck

MOOD

#FashionSnoops FW 17/18 trends on #WeConnectFashion. Men's denim theme: NATIVE WILD - the mood.

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INFLUENCES

#FashionSnoops FW 17/18 trends on #WeConnectFashion. Men's denim theme: NATIVE WILD - the influences

  • Westworld is an upcoming television series on HBO based on a 1973 film of the same name, which was originally written and directed by the late Michael Crichton. The dark odyssey is actually about the dawn of artificial intelligence and the future of sin, but takes place in a Wild West-themed amusement park.

  • Premiering on AMC this month, Preacher is a new TV series based on a graphic novel of the same name. One-time outlaw turned preacher, Jesse Custer returns home to Texas to take over his father’s church. Along the way, he recognizes an other worldly power within him, and he takes up with a wild bunch of eccentric characters. 

  • Richard Prince just told New York magazine he has “always wanted to be the coolest artist in the world.” Part of a group of creative called the Pictures Generation, these 1980s conceptualists “reintroduced pictorial imagery to painting, in large part by borrowing it directly from advertising and mass culture.” He is perhaps most well known for his appropriation of Marlboro Man images from the now-iconic ad campaigns of the 70s and 80s.

  • Greg Lauren has become one of the most influential menswear designers out of New York. Even though he is the nephew of Ralph, his aesthetic couldn’t be more different. Originally an artist, his move into fashion reflects his focus on rugged classics that seem to come out of the most masculine storybook possible. In fact, WWD said his pieces are “popular among…those dandies who crave a bit of purposefully fucked-with Americana.” His F/W 16/17 presentation took place in an underground secret club with vignettes that were full of the most furrowed, deconstructed classics of the season. Lauren said, “It’s always about constantly exploring male archetypes.” 

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COLLECTION COLORS – USAGE

#FashionSnoops FW 17/18 trends on #WeConnectFashion. Men's denim theme: NATIVE WILD - color usage.

KEY ITEMS – OUTERWEAR

#FashionSnoops FW 17/18 trends on #WeConnectFashion. Men's denim theme: NATIVE WILD - key items, outerwear.

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Purchase the Full Report

The complete series of forecasts for Fall/Winter 17/18 and previous seasons are available now for purchase through the WeConnectFashion Trend Shop. Additional comprehensive reports are also available across all markets.

spacer_640x20 Men s fw 17 18 top denim trend theme trendshop fw1718 mensdenim

These seasonal narratives for FW 17/18 focus on a clear, concise product and lifestyle road map for the Men's Denim customer.

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