Men's Collections Runway Trends F/W 2010-11
Runway Report Men’s: Ironic convergence, is one way to describe the Fall/Winter 2010-2011 menswear collections. The big news: heritage- a design basis for some of the most lauded menswear collections– sits snuggly with rapid-fire media and new technologies to promote real-time runway interest. Trade & Consumers merge: rembember the days when everyone was freaked about knock-off artists, when access to runway events was reserved exclusively for the trade? OMG things are changing fast. Photo: Getty Images. Runway: Costume National Homme.
In reviewing Mens Fall/Winter 2010-2011 collections, I came across an article written by Daniela Petroff, for the Associated Press, an editorial that was posted (in all places!) on Canoe Technology. Title: *Fashion goes online*. Anyone who has been in the fashion industry for any length of time can appreciate the huge shift that is occuring.
Petroff sums it up: “Gone are the days when house bouncers, trained to spot potential copycats, blocked any unauthorized person who dared snap a picture during a show… Today’s fast-moving media world, using such accounts as Youtube and Facebook, as well as their own sites, designers are encouraging real-time runway interest.”
Real-Time Runway**BURBERRY PRORSUM **
Filmed in Milan, with comments received during the live show and appear as they did during the live stream.**DOLCE & GABBANA **
As seen on D & G’s site, a live feed during the show..ALEXANDER McQUEEN
Now relegated to the “Archive,” section on Alexander McQueen’s site. After all, the show is over.
Some of our favorite sources: • Tim Blanks for the Style File Blog. Love his take on the collections.
• MEN.Runway2Reality, generally no commentary, just lots of well-edited photos.
• GQ At The Men’s Fashion Shows.
• Suzy Menkes for the International Herald Tribune and NY Times.
• Men’s Fall Collections, on WWD.
Ahead of Time Previews
With media delivering immediate information, Wallpaper jumps ahead of the pack with behind scenes coverage of the menswear collections before the shows start… Photo: Jason Lloyd-Evans. Clothing: Ermenegildo Zegna.
View first days of the Men’s A/W 2010 collections, Milan, including: Ermenegildo Zegna, C.P. Company, Jill Sander, Burberry Prorsum, Dolce & Gabbana, Emporio Armani, Bottega Veneta, Roberto Cavalli, Vivenne Westwood, Neil Barrett, and Prada (so far). While at Wallpaper, view the Moncler Gamme Blue video, Thom Browne’s collection, “ a military themed presentation that had fashion folk the length and breadth of the catwalk standing to attention.”
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In addition, Wallpaper has a handy news widget, so consumers and the fashion trade alike can stay-tuned to coming attractions.